Liquid Barrier

A Script for This and A Script for That
Sales for my technology, business, and writing social media content creation business are largely centered on using a series of pre-written scripts I’ve composed. I have a script prepared for every possible existing and potential customer interaction—which I deliver via social media text messaging or email.

I have a script for thanking folks for accepting my LinkedIn and Facebook invites; a script for asking for a meeting that summarizes my writing services. I even have a script to reply to someone who is interested in my services but is not quite ready to move forward. Believe it or not, I even have a follow-up script to a less effective sales script I sent out months beforehand. But honestly, I have too many sales-related scripts to list here but I’m sure you get the point.

I think I’ve become an adept sales scriptwriter because: (1) English was my college major; (2) as an IT tech writer, business analyst, and project manager; I wrote tons of tech documents; and (3) I’ve done product sales before and learned how to be fairly persuasive. In fact, I consider my ability to write in all forms to be by far my greatest business superpower. And I am by no means the world’s most talented writer.

I’d argue, though, by having ready-to-go, every occasion sales scripts, I have, to a degree, semi-automated my sales operation. For every current or in sales cycle customer communication I send, there’s no need to think about what needs to be expressed, it's 'down on paper' already. Proverbially speaking, I don't need to reinvent the wheel. Further, my scripts are written eloquently, professionally, and straight to the point.

By far the biggest advantage in making use of pre-written sales scripts is it saves that all so precious entrepreneurial commodity …. TIME! Since my writing business is a little over a year old, I’m still pretty much an operational one-person show. I sell, market, and do the daily accounting; I do customer work myself and farm out and manage my staff's assignments.

Employing sales scripts facilitates communicating to audiences faster and more effectively—freeing up time for me to cram more stuff on my plate. C'est la vie! I’m at the point now where I’ can predict script effectiveness. For instance, if I push out 100 sales scripts to potential clients, I can safely predict how many warm prospects I’ll get in return. But I’m also fairly keen on my audience avatar(s).

The next step on my sales script journey is to start using LinkedIn’s and Facebook’s sales campaign tools to carry my scripts to wider and better-defined audiences. Right now, I pretty much blast off my scripts one at a time—but again they work. My work process improvement approach is to always first define an effective manual process, then automate it, then automate it some more after doing some basic analysis. I let you all know how things work out.
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Who was the first Black woman to appear on the cover of "Vogue"?

Beverly Johnson

When Ford Models told Beverly Johnson she wouldn't book covers because of her race, she wasn't discouraged; she simply sought out new representation. She joined Wilhelmina Cooper's agency, and she soon made history. In 1974, Johnson became the first person of color to appear on the cover of "Vogue." Francesco Scavullo's portrait depicted Johnson smiling and wearing a blue sweater, fitting for the fall fashions she modeled inside.

Johnson was a successful working model before the cover, but her "Vogue" appearance — a major milestone in the magazine's then-eight-decade history — launched her into superstardom.

In 1975, she broke barriers again as the first Black woman on the cover of French "Elle." She went on to book three more "Vogue" covers and has spent much of her life advocating for her fellow models. In 2019, she walked the runway for Tommy Hilfiger and Zendaya's TommyNow collection at Paris Fashion Week, along with 58 other Black models, including fellow legends Pat Cleveland and Grace Jones.

Source: Vogue | Date Updated: May 5, 2020