Horowitz Research

The 2026 FIFA Men's World Cup is one of the biggest global sporting events, but understanding who is watching is just as important as knowing how many are watching.

Our latest research shows there is no single "Latinx Gen Z viewer." While 61% plan to watch the tournament, viewing preferences vary by language, platform, and where fans choose to watch. These differences highlight the importance of moving beyond assumptions to truly understand multicultural audiences.

At Horowitz Research, we help organizations uncover the consumer insights that lead to more informed, audience-first marketing strategies. If your team is thinking about multicultural marketing, sports media, streaming, or evolving consumer behavior, we'd love to connect.

Schedule a conversation with Adriana Waterston to explore how our research can help your team better understand the audiences you serve: https://bookings.cloud.microsoft/bookwithme/user/19b6735b91ed4ddf8932b5d0f0746e7a%40horowitzresearch.com?anonymous&ismsaljsauthenabled

Understanding multicultural consumers requires more than translation, it requires strategy backed by data.

In this case study, Horowitz Research helped a leading pest control provider uncover actionable insights to better connect with Hispanic/Latinx homeowners across key markets, helping shape customer acquisition, marketing, and in-language engagement strategies.

Explore how Horowitz Research can support your growth strategy: https://www.horowitzresearch.com/contact/

Behind every healthcare breakthrough is a deeper understanding of the people it’s meant to support.

In this case study, Horowitz Research helped uncover perceptions, barriers, and awareness around HIV prevention methods through both qualitative and quantitative research helping guide messaging, positioning, and future program development.

Learn more about how consumer insights can shape impactful healthcare strategies: https://www.horowitzresearch.com/contact/