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As a leader of a church or ministry organization, using digital marketing can be a powerful tool to reach and engage with potential members. However, before spending money on digital ads, it is important to set up tracking tools such as Google Analytics and Google Tag Manager to track relevant conversion events, such as website traffic, pageviews, phone calls, memberships, event registrations, and online giving....

What AI-driven digital marketing can and cannot do for your church. As a leader of a church or ministry organization, using digital marketing can be a powerful tool to reach and engage with potential members. However, before spending money on digital ads, it is imp…

AI-driven advertising is alarmingly good at prediction Artificial intelligence (AI) has revolutionized the way businesses operate in the digital landscape. As a digital marketing professional with over five years of experience building my own direct-to…