Gobig Wifi

Five Effective Wifi Marketing Strategies for Turning Visitors into Customers
By Harun T. from Coupontools



Wifi Marketing is one of the most effective strategies you can use to turn your store’s visitors into paying customers.
If you don’t already have a wifi marketing strategy in place, or if you are just offering customers basic wifi without any branding,
you are missing out on a major opportunity for growing your business.



Why Use Wifi Marketing?
A good business owner knows that the best way to get customers (and keep them) is by offering more value than the competition.

In the modern world of smartphones, wifi has become an incredibly valuable resource.

PEOPLE LOVE WIFI.

You see the visitors to your store are often using their smartphones, but what you may not see is the golden opportunity the smartphones are presenting you with.

Upon entering a store, one of the first things smartphone users do is check to see if the store offers free wifi. People hate using their own data plans and will oftentimes enter a store just to use the wifi.

While you don’t want people loitering about your store just to use your wifi, you do want people to enter your store and become paying customers.

You need to direct your visitors’ wifi experience in order to maximize their engagement with your store and increase their likelihood of making a purchase.

Read on for 5 strategies to use wifi marketing correctly and grow your customer base.

1. Create Branded Wifi

A big mistake many companies making is offering a basic wifi connection that doesn’t mention the company in any way.

Customers will search for wifi, see the network “Store X Wifi” and connect to the internet without having to engage with the company in any way.

To engage your customers, you want to send them to a specific URL when they want to join your Wifi network. The URL should be branded for your company,

reminding customers that you are giving them wifi for free and making them feel more obligated to make a purchase.

2. Offer Digital Coupons Through Wifi

My favorite wifi marketing strategy. Offering free wifi is already a great way to make your company stand out.

Offering your visitors a digital coupon once they log on to your wifi makes you stand out even more.

Once your customers login, you can redirect them to a special URL that gives them the chance to redeem a digital coupon.

Only your visitors that use wifi will receive the offer, so they will feel special and be more likely to buy from you.

For example, maybe a visitor to your store is just browsing and doesn’t plan on buying anything. But when they login to your wifi, they get a special offer for 20% off any purchase over $50.

Wanting to take advantage of the offer, the visitor decides to buy an expensive item that they have had on their “wish list” for a while.

That’s how you turn a visitor into a paying customer.

3. Gamify your Wifi Experience

So far, this list has covered some basic consumer truths: people love wifi and people love discounts. You know what else people love? Games.

Adding a game to your wifi experience can dramatically increase visitor engagement.

Let’s revisit the previous example. Maybe instead of offering every wifi user a coupon for 20% off their purchase, wifi users could play a game to determine what coupon they receive.

Possible game formats could be Scratch&Win games, slot machines, etc.

4. Promote Your Content

Many businesses have blogs or newsletters that they use to engage customers.

You can show these to your visitors when they login to your wifi to increase their engagement with your company as well.

5. Capture Social Media Logins

Getting visitors to login to their Social Media through your wifi can be very powerful.

You can perform an advanced strategy like capturing visitor data to improve your company’s analytics, or a more simple strategy like increasing likes on your page.

Gobig WiFi integrates with Coupontools to provide a comprehensive WiFi marketing solution to our customers. Visit https://www.gobigwifi.com and learn more.

Gobig WiFi | Monetized Cloud Marketing Guest WiFi Gobig WiFi comprehensive cloud marketing guest WiFi solution monetizes your investment by combining the advantages of latest WiFi and Beacon technology, complete line of WiFi appliances, global cloud platform, security, WAN optimization, Facebook/Google+/Twitter/Wechat social login, SMS login, in-st...

The Benefits Of WeChat For Your International Business
By Christina Xu

WeChat is a great marketing tool to use if your business is targeting China, the main reason being that it has 768 million daily active users! It is the biggest social network in the country, a platform offering a myriad of features, and it can be described as a lifestyle app. With its wide range of services, however, the platform can look daunting to non-Chinese companies. For an introduction to tackling this outstanding platform from a marketing perspective, read on!

Lead creation

WeChat works especially well when it comes to the generation of leads, having functions designed to help businesses reach the right audiences; for instance, it’s popular for businesses to provide Wi-Fi for users asking them to follow the business’ account in return. Having said this, businesses sometimes make the mistake of creating an account on WeChat and remaining inactive on it, hoping that it will do the job by itself. Part of the reason for being on WeChat is to spark a conversation between companies and their customers: if users are not getting what they need from the accounts they are following, they will delete them. It is very important therefore to cater for users’ interests and needs on your account, and make sure that you make the most of the opportunities it offers.

It’s all about content and advertising

WeChat is a powerful platform for content publishing: most of WeChat’s users read content on the platform in one format or another at some point during the day. Official accounts on WeChat can suggest content to followers, but this should be done carefully: if the content is irrelevant for the users, they may stop interacting with the brand. Verified users can also gain access to WeChat’s advertising platform, which can be used to promote the account, the company website or the business app; the platform also has the option for you to choose where your ads will appear.

Payments

Within the WeChat app, you can also complete online transactions, and this is in fact one of the most popular mobile payment methods in China. This is probably due to the fact that it is very convenient and widely available, currently accepting as many as nine currencies.

Read more at http://blog.webcertain.com/the-benefits-of-wechat-for-your-international-business/23/03/2017/

The Benefits Of WeChat For Your International Business

Video has become the most important part of your content marketing strategy. In support of our clients' video marketing strategy, Gobig Wifi, inc. announced today that video authentication which was only included in our Advanced package is now available in our Standard package. Gobig Wifi video authentication feature supports local video, YouTube video and Facebook video played on guest Wifi landing page, which is a great way to promote your video, product and business. Check more at http://www.gobigwifi.com/products.html.

The Most Important Video Marketing Trends For 2016 [Infographic] Based on Forbes video marketing trends of 2016, Hyperfine have produced this infographic which breaks down the 5 most important trends that you must keep in mind when creating video content in 2016.

The Power Of Wi-Fi: Using Mobile To Drive Customer Acquisition And Loyalty

Columnist Allan Haims explores the benefits of in-store Wi-Fi for malls and retailers and how it can significantly boost customer engagement.

Read more at http://marketingland.com/power-wi-fi-using-mobile-drive-customer-acquisition-loyalty-133602

The Power Of Wi-Fi: Using Mobile To Drive Customer Acquisition And Loyalty Columnist Allan Haims explores the benefits of in-store Wi-Fi for malls and retailers and how it can significantly boost customer engagement.