MindFire
Share
12/19/2023
🚗 Do your recall communications deliver vital data?
Manufacturers recall millions of products yearly for safety, and your role in effectively communicating these recalls is crucial. But how do you ensure your recall communication stands out? Data tracking gives you a competitive advantage.
Check out our guide, "Top Strategies in Driving Better Results for Recall Campaigns." We are sharing advanced strategies to improve your recall communications!
Download Now: https://lnkd.in/d6NM5KS5
12/08/2023
As we approach the second day of Hanukkah... I want to wish all my friends around the world that celebrate, a peaceful and lovely holiday. Chag Sameach!
Why Direct Mail shouldn't be ignored: The proof is in the pudding!
Does it feel like your direct mail efforts aren't paying off? It might be because you don't have the tools to collect the data from your mailings accurately.
We can help. Comment below, and we'll reach out. Repost!
Why PURLs Are a Strategic Piece of Modern Direct Marketing
A PURL (Personalized URL) is a special form of URL used by direct mailers.
They:
- Track every response (even if the respondent doesn’t complete the call-to-action ... which means you squeeze more leads out of every campaign)
- Lift response rates 20-30% (by tapping into a change in consumer behavior that you're likely missing)
- Clearly demonstrate the value of direct mail (especially useful when digital folks try to take print budget)
My history with direct mail and PURLs is very personal. We’re often credited with inventing the PURL, so today I'm sharing the behind-the-scenes story in this short clip 😍
Brings back many memories!!
What do you think of the power of the PURL?
Have you tried adding it to your Direct Mail?
PS: This clip is a segment from a larger presentation I did to a private group of print & mail companies. If you’d like to see the entire training session, let me know and I’ll send you the private link. - Dave, President of MindFire, Inc.
Click here to claim your Sponsored Listing.
Category
Telephone
Website
Address
PO Box 14395
Irvine, CA
92623
Opening Hours
| Monday | 7am - 5pm |
| Tuesday | 7am - 5pm |
| Wednesday | 7am - 5pm |
| Thursday | 7am - 5pm |
| Friday | 7am - 5pm |
