Super Color Digital

For T-Mobile's Keynote Event in Las Vegas, we helped transform over 600 frames into two unforgettable experiences: A garage-inspired environment featuring an F1 car and a vibrant "Magenta Club" designed for connection and celebration.
From custom Fabric SEG graphics and magenta plexiglass elements to specialty fabrication and lighting details, every element was designed to create an immersive brand experience.
Swipe through to see how it all came together.

The color does a lot here, but it’s the way everything plays together that really makes it work.

Your eye keeps moving, the space feels full of energy, and the whole thing has a personality you can feel right away. It’s the kind of environment that makes people want to step in and stay a minute.

That mix of visual impact and atmosphere is what we’re always chasing, whether it’s through printed environments like this or LED displays and digital signage that bring another layer to the experience.