Healthcare Success

As America marks its 250th anniversary, we wish our clients, partners, colleagues, and friends a safe and meaningful Independence Day weekend.

We're grateful for the opportunity to work alongside healthcare organizations that help improve lives every day.

Happy Fourth of July.

AI is rapidly changing how patients discover and evaluate healthcare organizations.

Tools like ChatGPT, Google AI Overviews, and other AI-powered platforms are collapsing the patient journey. Are you visible in the way you want to present yourself in that moment of truth when people are in dire need of what you can provide? Many health systems have little visibility into what LLMS are saying about them—or whether the information is accurate.

That's why Healthcare Success CEO Stewart Gandolf and Senior Director of Digital Services Brandon Schakola are excited to participate in SHSMD's certificate course, AI's Impact on the Future of Health Care Digital Strategy.

Their session, "When AI Gets It Wrong: Fixing the Invisible Front Door to Your Health System," will explore how AI systems misrepresent healthcare organizations, why it happens, and what healthcare marketers can do to improve visibility, accuracy, and trust.

📅 August 4, 2026
⏰ 12:00–1:00 PM CT

The certificate course is $500 for SHSMD members and $750 for non-members, including a one-year SHSMD membership.

Register here: https://hubs.ly/Q04mY29d0

Stewart and Clara Gandolf spent several days in beautiful Sonoma attending Assort Ascend 2026, where healthcare leaders gathered to explore one of the industry's biggest opportunities: using AI to improve patient access.

The event was filled with insightful discussions, valuable new connections, and practical ideas for reducing friction throughout the patient journey. It was also a wonderful chance to spend time with people who are passionate about making healthcare more accessible, efficient, and patient-centered.

A sincere thank you to the Assort Health team for bringing together such an outstanding event—and for the incredible hospitality. We came home with fresh ideas, new relationships, and plenty of inspiration.