Kajabi

spent four and a half years as a broke bartender trying to make something work online. Nothing happened. Then he launched a program that made $400,000 overnight.

The previous entire year, he’d made $20,000 total.

But the money didn’t fix anything. He fell into a depression. What pulled him out wasn’t the revenue. It was the first student who said the training actually worked and got their first client.

That was nearly 20 years ago. Today his business generates $12 million per year and more than $80 million in total sales, by teaching people how to scale.

The series finale of Creator Commerce drops tomorrow. Comment JAMES so you don’t miss it.

You don’t need to wait until you’ve mastered something to share what you’re learning along the way.

built a $14 million education business teaching content strategy by being open about his process. His advice: people are eager to learn alongside you. Sharing your journey as you figure things out creates connection that polished expertise sometimes can’t.

He and his two best friends went from running a video production agency to teaching 150,000 students. They learned by doing—experimenting with campaigns for major brands, then realizing a five-minute TikTok outperformed their most expensive work. That discovery became what teaches today.

Conar’s take on monetization: digital products over brand deals, every time. Full creative control. Better long-term ROI. You own the business, not just the transaction.

Watch today’s Creator Commerce episode to hear how built an eight-figure business by sharing their expertise as they developed it—and why documenting your journey matters more than waiting until everything is perfect.

Comment CONAR and we’ll DM you the episode.👇