Running Robots

Blu Track makes flexible two-lane racetracks and STEM kits out of Anamosa, Iowa. Their products show up in family living rooms, classrooms, and library maker-spaces — and their new website was built to serve every one of those audiences.

We designed two dedicated paths through the site. Families get streamlined product comparison with compatibility badges so they know exactly which tracks work with the cars they already own. Educators get curriculum-aligned kits, side-by-side comparison tables, learning outcomes, and a complete guide to purchasing with POs and tax-exempt checkout.

Since launch, educator account sign-ups have increased, product compatibility support inquiries have dropped, and the PPC campaigns we manage alongside the site are seeing conversion rates above 50%.

The digital strategy was even featured by CIRAS at Iowa State University after driving over $210,000 in new sales for Blu Track.

Web design and digital marketing, all under one roof. Read the full case study: https://runningrobots.com/projects/blu-track/