The Basement

Blaming athletes for a loss has always been part of sports. What’s changed is how easy it is to act on it.

Social media puts athletes a message away. Sports betting puts money on the line. And when wagers don’t land, frustration can quickly turn into harassment directed at the student-athletes themselves.

That tension is what led to Draw the Line, a campaign we were proud to develop in collaboration with the NCAA. The work launched this past weekend, just in time for college basketball to take center stage during March Madness and Problem Gambling Awareness Month. 🏀🎯

The campaign brings attention to the growing wave of cyberbullying directed at college athletes and challenges fans to think twice before crossing that line.

Because competition belongs in the game. Not in an athlete’s DMs. 🚫📱

Fascination is a mindset.

It’s curiosity that never turns off.
It’s caring about the details most people overlook.
It’s approaching every project like there’s something new to discover.

That’s Lexi!

Lexi brings genuine passion to every piece of work she touches. Her way with words consistently delivers for our clients, and more than a few of them have said so themselves in meetings.

Her attitude, professionalism, and dedication to the craft embody what it means to be a truly fascinated and fascinating Dweller.

Congratulations on winning the Stay Fascinated award. We’re lucky to have you on this team. 🏆💛