Firebelly Marketing

The strongest brands don't rely on one viral moment. They build recognition through consistent, thoughtful content that keeps people engaged over time.

A huge part of that mindset comes from our VP, Lauren, who's always staying ahead of trends, learning what's next, and pushing us (and our clients) to keep evolving.

Most distribution conversations start with fees. David Abadin starts with the shelf.

Instead of adding a flat percentage, miscellaneous fees, and extra costs on top, David’s approach at DisCo is to work backwards from the SRP.

If a product needs to sell for $9.99 and the retailer needs a 40% margin, the question becomes: What does the brand need to sell it for to make the economics work?

The point is simple: Better distribution starts with more transparent math.

David joined the Firebelly Social Show to talk about why food distribution needs better incentives, clearer pricing, and a model that actually works for emerging brands.

Listen to the full episode here:
https://bit.ly/4xYkEEL