EverEffect

🎉 Help us wish a very Happy Birthday to our teammate Scott Hughes! 🎉

Scott has been an essential part of the Evereffect family since March 2012, bringing his sharp insights and steady leadership to our PPC management team. His commitment and expertise continue to make a major impact, and we’re grateful for all the years (and results!) he’s delivered.

Originally from Jamaica, Scott brings warmth, humor, and focus to everything he does—whether it's at work or at home with his wonderful wife Berlin, their daughter Lena, and their four-legged running buddy. When he’s not optimizing ad campaigns, you’ll likely find him gardening or hitting the trails with his dog.

Cheers to you, Scott! We’re lucky to have you on the team.
➡️ www.evereffect.com

Where Does The Digital Marketing ROI Live For SMB

Blending LSAs, PPC, GBP, SEO, Social, and Email delivers the best ROI. Each tactic plays a role, from instant leads to long-term growth. The data proves it!

LSAs Let You Skip The Guesswork & Pay Only For Real Leads

Google’s LSAs put your face, reviews, and phone number at the top of the results. It’s trust and visibility in one, and the leads that come through are ready to book.

Some SMBs are reporting LSAs are providing an average ROI of $24 for every $1 spent.
*Over 70% of local searchers never scroll past the top three results, where LSAs are featured
*62% of consumers trust the “Google Guaranteed” badge more than traditional ads
*The average cost per lead via LSAs is 50% lower than that of standard PPC campaigns
*88% of consumers say they’re more likely to hire a business with the Google Guarantee

Your Customers Are Searching - Paid Search Puts You At The Top

Paid search puts your business at the top of Google and delivers fast, measurable leads from high-intent local customers ready to book now.
*Paid search results get 65% of all clicks when someone is searching with high commercial intent
*70% of mobile searchers call a business directly from Google Ads within the search results
*Combining paid search and organic SEO increases overall clicks by 30–40% compared to using one alone
*75% of users say paid ads make it easier to find what they’re looking for

Be Seen, Be Trusted, Be Chosen - Google Business Profile

Your GBP is the first thing customers see before they visit your website. An optimized GBP turns searchers into callers, direction-seekers, and paying customers.
*93% of local consumers use Google to find a business, and your GBP is often the first thing they see
*87% of consumers read online reviews for local businesses, and GBP is the most trusted source
*Adding new reviews regularly can increase conversion rates by 25% or more
*Profiles with more than 100 images get 520% more calls than the average profile

Think Local, Write Local - SEO Content Fuels SMB Growth

Content fuels your digital strategy, from SEO and Social Media to Email and Ads. The right topics and keywords work across channels to attract and convert.
*Local businesses that publish location-based content see a 200% increase in visibility in local search results
*70% of consumers prefer getting to know a business through articles rather than ads
*82% of customers feel more positive about a company after reading custom content
*Video content on service pages can increase conversions by 80% or more
*Businesses with educational blog content experience 2x higher lead-to-close rates than those without

Stay Top Of Mind With Smart Email Marketing

It’s easier (and cheaper) to retain a customer than to find a new one. Email is the most efficient way to keep your current customers coming back.
*Email marketing delivers an average ROI of $36 to $42 for every $1 spent
*60% of consumers say they’ve made a purchase as a result of a marketing email
*Email is 40x more effective at acquiring new customers than Facebook or Twitter
*81% of small businesses rely on email as their primary customer acquisition channel

Geo-Target. Budget Friendly. Lead Gen. That's Paid Social.

When customers see your business multiple times in their feed, you build familiarity. And familiarity leads to action.
*Facebook Ads deliver an average ROI of $4.01 for every $1 spent
*75% of consumers have purchased a product or service they saw on social media
*Businesses that run Facebook Lead Ads see an average of 19.3% conversion rate
*Consumers need 6–8 touches before becoming a customer, paid social helps deliver them quickly
*Retargeted social ads can increase conversion rates by 150%

A Full Digital Strategy That Fuels Local SMB Growth

No single tactic does it all. Together, SEO, PPC, Email, and Paid Social create a lead-generating machine. The smartest SMB's don’t choose one tactic. They build a strategy that works across platforms.

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It's a celebration today! Please join us in wishing Ron, our Director of operations a very Happy Birthday!!

Thank you for all that you do for us here at EverEffect!