Hatched Design Co.
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4 years of design school.
13 years of professional experience.
A roster of clients I’m genuinely proud of.
A reputation for strategic, thoughtful brand work.
Aaaaand I still end up in a full-on staredown with a single letter at least once a week.
One pixel to the left. One pixel to the right. Back to the left. Close the file. Reopen the file. The Y was right the first time. The Y is never right.
This is the part they don’t show you in the portfolio.
But here’s the thing — this is exactly why you don’t want to DIY your brand. Not because you’re not capable. But because you should never have to care this much about the Y.
That’s my job! I’ll lose sleep over the pixels so you don’t have to. 😂
If your brand needs someone unhinged enough to care this deeply about the details — hi, that’s me. link in bio. 🤍
06/06/2026
Three totally different industries. Three totally different audiences. Three totally different vibes.
But here’s the thing every single brand I’ve worked on this month has needed:
Clarity about who they’re talking to before anything else gets decided.
Not “women 25-45.” Not “small business owners.” Not “anyone who needs what we offer.”
The specific person. What she’s worried about. What she’s hoping for. What she needs to feel the moment she lands on your page.
A leadership coach’s client needs to feel inspired and challenged. An in-home care family needs to feel safe and held. A boutique customer needs to feel seen and excited.
Same design process. Completely different emotional targets.
That’s why “just make it look pretty” will never be the brief I work from. Looking pretty is easy. Connecting with the right person? That’s the whole reason.
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Huntsville, AL
35756, 35757, 35801–35816, 35824, 35893-35899
