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06/24/2022

How COVID-19 and Remote Work is Reshaping U.S. Rental Demand

Out-of-state applicants for rental properties increased 42% from 2020 to 2021, according to a new TransUnion (NYSE: TRU) analysis. In that same time period, rental applications in rural areas increased 28%, while urban rental application volume rose just 10%. The primary driver of these trends appears to be a mix of rising housing costs and the widespread availability of remote work, which began during the COVID19 pandemic.

Overall occupancy of U.S. rentals reached a record 98% in January 2022 . This may have been driven in part by an influx of homeowners who capitalized on their home equity by selling while housing prices were at an all-time high and renting until valuations come back down.

“Remote work has become the norm,” explains Maitri Johnson, VP of Tenant & Employment Screening at TransUnion. “Renters are actively seeking new locations that better suit their budgets and lifestyles. While many are going out-of-state to sunnier environments, we’re also seeing a preference for rural areas and exurbs that have more space and a lower cost of living, but also a relative proximity to cities and airports.”

The higher costs for home purchases simultaneously kept many younger adults from becoming first-time homebuyers. However, the same inflationary trends have impacted affordability in the rental market as well. Rent prices increased 14% between 2020 and 2021 while the median income of applicants has only increased 6% since 2020. Predictably, delinquencies on rent payments have increased. Whereas on-time rent payments were at 96% in January 2020, they had dropped to 92% at the end of 2021.

Maitri Johnson can discuss:
• Changes in the rental market
• Factors driving the increase in rental demand and pricing
• Impact of higher rents on young adults
• Results from the Quick Guide, “How COVID-19 and Remote Work is Reshaping U.S. Rental Demand.”

ABOUT Maitri Johnson
Maitri Johnson is the Vice President of Tenant & Employment Screening at TransUnion. Prior to her current role, Maitri Johnson spent more than 20 years as a multi-family operator, including 13 years with Riverstone Residential Group as Executive Vice President of Property Services. She also spent a brief time in the emerging space of single-family rental homes, where she oversaw property management at Waypoint Homes, now Invitation Homes. After serving on the Executive Committee of the National Apartment Association's (NAA) Board of Directors, Johnson was appointed President of the NAA Education Institute. She also chaired the NAA Lease Advisory Committee, which oversees lease document activities for the multi-family industry.

This interview is provided by TransUnion

For more information about the research, read the Quick Guide, “How COVID-19 and Remote Work is Reshaping U.S. Rental Demand.”

About TransUnion (NYSE:TRU)
TransUnion is a global information and insights company that makes trust possible in the modern economy. We do this by providing an actionable picture of each person so they can be reliably represented in the marketplace. As a result, businesses and consumers can transact with confidence and achieve great things. We call this Information for Good.® A leading presence in more than 30 countries across five continents, TransUnion provides solutions that help create economic opportunity, great experiences and personal empowerment for hundreds of millions of people.

12/16/2020

FOR BABIES BORN ON THE 31ST IT CAN MEAN
A FREE $250 SAVINGS ACCOUNT

As New Year’s Eve approaches, many will be celebrating the end of what has been one of the most challenging years in recent memory. Even so, we don’t want to lose sight of the positive, hopeful things that came with 2020. People still graduated from college, got married, bought their first homes, and welcomed new babies into the world in spite of the pandemic.

This year also brought about a great digital migration -- technology usage skyrocketed as families, friends, coworkers, and classmates connected in new ways.

Ally Bank will be celebrating the end of the year in a different way: by shining a light on the countless reasons we had for hope. Particularly for all those born on the very last day of a year that has challenged our world like no other, and who were likely conceived at the very start of the pandemic. As the original digital-only bank, Ally has a natural affinity for those born in this new digital era.

To celebrate the very last babies born this year, Ally is offering any baby born on Dec. 31, 2020, (across the 50 states or to military families serving abroad) a free custodial online savings account with $250 deposited, no strings attached.

It’s quite possible these kids will never know a physical bank branch. So Ally wants to welcome them with a message that there is great reason for optimism and the world has a lot of good in store for them.

Diane Morais, President of Ally Bank discusses:
• The great digital migration
• The importance of a bank account and saving early
• Saying goodbye to a horrible year with a positive look to the future
• The $250 Dec 31st Baby Banking program (available for each twin, triplet, etc.)

Sign up is easy: Go to - ally.com/nye2020babies. Parents or guardians have a full six months (June 30, 2021, deadline) to sign up for the account online after their child is born on Dec. 31, 2020. Verification of the child’s date of birth is required, and once the account information has been verified, Ally will fund it with $250.

About: Diane Morais President, Consumer & Commercial Banking Products, Ally Bank
Diane Morais joined Ally in 2008, and is responsible for driving the growth, profitability, and digital evolution of Ally’s consumer and commercial banking products. She has oversight of the Deposits, Online Brokerage and Wealth Management, Mortgage, Credit Card, Ally Lending and Corporate Finance businesses. In addition, Morais oversees the company’s digital and customer care channels, as well as the Community Reinvestment Act (CRA) program.
Morais was instrumental in the creation and launch of the Ally brand in 2009. Under Morais’ leadership, Ally Bank has achieved double-digit retail deposit growth each year, and now has more than 2 million customers and over $100 billion in retail deposits. Ally has received numerous third-party accolades, including being named “Best Online Bank” in America by Money® Magazine, as well as “Best Internet Bank” and “Best for Millennials” by Kiplinger’s Personal Finance.

Prior to holding key leadership positions of increasing responsibility at Ally, Morais achieved a number of significant professional accomplishments in the financial services sector. During a career spanning twelve years at Bank of America, she served in senior roles in deposit and debit products, national customer experience, card services marketing and consumer mortgage vendor management. Morais also spent nine years at Citibank’s credit card division in a variety of marketing, risk and finance roles.
A native of Pittsburgh, PA, Morais holds a bachelor’s degree from Pennsylvania State University. She is a member of the board of directors for Junior Achievement of Central Carolinas and Charlotte Center City Partners. In September 2018, Morais was named to American Banker Magazine’s ‘25 Most Powerful Women in Banking’ list for the third consecutive year. Morais was also named one of the top 25 outstanding business women in the Charlotte Business Journal’s 2018 Women in Business Awards. She is active in the Charlotte community, serving as an “Executive in Residence” for Queens University and a volunteer for Habitat for Humanity, Charlotte Catholic schools, and Dress for Success.

This interview is provided by Ally Bank

11/17/2020

The Back In Style Campaign and celebrity salon owner, Tabatha Coffey work to bring awareness to the struggles of salons impacted by the COVID-19 pandemic while empowering their owners and stylists

Innovation has been key to survival for small businesses in 2020. The coronavirus has caused sweeping changes to business practices, while bringing phrases like “contactless” or “socially distanced” into everyday vernacular.

But for hair stylists at salons there is no way to provide their service in a virtual world. From the onset of the pandemic, salons have faced multiple shutdowns due to changes in local health orders.

It’s been a long difficult road for salon owners, stylists, and customers who rely on them for haircuts, color, and the salon experience. Now we need to get our salons back on their feet. The Back In Style Campaign aims to help stylists connect, grow and thrive in a more beautiful digital future, with viral social media campaigns and activations targeted towards salon clients at a national and regional level.

Tabatha Coffey MATRIX Global Business Ambassador, salon owner, and TV personality shares the latest salon recommended safety protocols to put clients’ minds at ease, and salon services and styles for minimizing time in the salon chair while maximizing the time between appointments.

Topics that Tabatha discusses include:
• Why do you think the salon experience has been missed by customers and stylists alike?
• What are the new safety protocols that salons are enacting for their visiting customers and staff?
• Are there services that you can recommend that minimize time in the salon chair?
• What are some do-at-home techniques that can help maintain a style longer between appointments?
• Where can someone go for more information?

Station Note: This segment is brought to you by L’Oréal Professional Products

11/17/2020

2020 has been a tough year, and doctors and healthcare professionals have been working hard on the front lines – more than ever before.

While the coronavirus pandemic has upended life for nearly everyone, healthcare workers and doctors have had to face more risks than most. So many of us are in awe of how these professionals still care for patients despite tremendous challenges.

So how can your audience show appreciation for all the hard work they do?

Mucinex is rallying Americans coast to coast to become an “Ally of Doctors” to show health care professionals and frontline heroes how much we support, appreciate, and trust them.

With only 16% of consumers having reviewed their doctor in the past 12 months, Mucinex is making a nationwide call to action for patients to give back to those who have helped them get better by advocating for their doctors and health care professionals.

Dr Ian Smith discusses the “Ally of Doctors” campaign and how Mucinex is encouraging consumers to continue to provide genuine, positive reviews and recommendations that can lead to another positive experience for a new patient – building a true Ally of Doctors.

Dr Smith will cover:
What some of the best preventative measures someone can take at home to stay healthy
Why it is important to provide feedback to doctors and how that can improve care for everyone
Telling us more about the “Ally of Doctors” campaign and how consumers can review and recommend their own trusted doctors and health care professionals
How the campaign is helping to support the next generation of frontline heroes

Note: This segment is brought to you by Mucinex

BIO: Dr Ian Smith- Dr. Ian Smith is the author of the #1 New York Times bestselling books, SHRED: THE REVOLUTIONARY DIET, and SUPER SHRED: The Big Results Diet, and BLAST THE SUGAR OUT. Dr. Smith’s highly anticipated newest book, The Clean 20, became an instant New York Times best seller, helping hundreds of thousands of people reduce bad sugars from their diet, lose weight, lower blood sugar levels, and cut the cravings.
Dr. Smith was appointed by President Obama to a second term on the prestigious President’s Council on Fitness, Sports, and Nutrition. He is currently the medical contributor and co-host of the nationally syndicated television show The Rachael Ray Show.
He is a former co-host of the Emmy award winning syndicated daytime talk show, The Doctors. He also served as the medical/diet expert for six seasons on VH1’s highly-rated Celebrity Fit Club, and is the creator and founder of the national health initiatives The 50 Million Pound Challenge and The Makeover Mile.

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