Pennebaker

Bold. Vibrant. Unapologetically human. That’s the Lyndsay Bray Coaching Group.

When LBCG needed a brand as dynamic as the change they deliver, we started where we always do, a Strategic Guardrails® workshop. The foundation it laid was clear: an identity built on energy, authenticity, and individuality, expressed through a bright pink-led palette, elevated type, expressive photography, and hand-drawn scribble animations.

The coaching world plays it safe. LBCG doesn’t.

Meet David: Creative Director, sketchbook hoarder (his words), cycling convert, and someone who genuinely believes the best design starts before a single pixel is placed. Swipe through to meet the person behind the craft: the mentor who made him better, what inspires him, and why his dream superpower might already be his greatest professional skill.

It’s time to meet one of the purveyors behind our tech work: Chadsten. He’s Pennebaker’s problem-solving, web-developing, sarcasm-delivering Director of Digital. Learn more about his approach, his personality, and why his dogs might be the real stars of the show.