WHO Digital Strategy

AI and LLMs are changing online search for most industries. I was asked by TravelAge West about how this will change the digital rules for Travel Agents.

AI and answer engines are rewriting the rules they followed for years as more people use AI conversations to plan their own trips.

Answer engines now predict what travelers want it seems like before they even finish typing. They're getting instant answers instead of links from the first page.

For travel agents, this is a stressful time and changes the rules about visibility. But, AI-driven tools are now a competitive advantage. Here are a few of my insights:
- Topical Content that matches searcher intent, not just keywords
- Real-time optimization based on history and previous searches
- Design personalized experiences in your niche that convert browsers into the next client

Experience and expertise are more valuable than ever.
Link in the first comment.

Happy Holidays + Planning For 2025 Digital Marketing

WHO Digital Strategy Offices closed for reflection and training:
We are taking some time to reflect on the year, dive into very specific projects for AI development and optimization, and be ready for another stellar year with you. After December 23rd, we will be available for emergencies, but returning full time on Jan 2nd, 2025.

Reach out for 2024 budget adjustments:
Need to adjust end of year budgets and financing? Pre-pay marketing dollars for services to grow your business. We will work with your finance team to meet your goals. Our accounting team has promised to be available through the end of the year for questions or opportunities.

New Strategy and Reporting Coming for 2025:
From AEO (Answer Engine Optimization), to Topical Authority Maps, content writing, paid strategies, and AI optimization and reporting, we are here for all the changes coming in the new year. Search has always been our passion, and it only gets more interesting in 2025. We are excited for the gift of new strategies we will bring to the new year.

Https://whodigitalstrategy.com

Are you tracking AI-driven traffic to your website? As we see a shift in Search patterns, tracking this traffic grow and even drive key conversion actions is pretty impressive.

We don't have full visibility yet, but gaining an understanding of which pages we have optimized for Entities, NLP, and Schema and how they perform in AI is pretty exciting.

I am pretty sure someone is saying AI isn't Search, and someone else is saying SEO is Dead. But, at we are locked on to how AI search is impacting our clients and helping them grow.