CGS Digital Marketing

First thing’s first: when setting up your Twitter account, your profile matters. Make sure that your handle, profile picture, and bio are all reflective of your brand so that when users visit your profile for the first time, they’ll know who you are and what kind of content you’re planning on sharing. This will help you grow a community of followers that genuinely care about your brand, and that will more likely engage with you. Check out this great article to learn more about how to optimize your Twitter Profile: https:// blog.hubspot.com/marketing/twitter-profile-anatomy-list

Did you know that Facebook has a built-in tracker to help you keep tabs on your competition? Perhaps one of the most helpful and unique business tools on Facebook, this tracker allows you to choose 5 pages to watch, and compares your page likes, growth, and engagement to theirs! You can find and use this feature by heading over to your Facebook business page, clicking on “Insights,” and scrolling down to the bottom of the page!