Optidge

Some of the best marketing conversations happen when people step away from the dashboard for a day and start exchanging ideas in the same room.

That’s why we’re excited that Danny Gavin will be speaking at Social Media Day Houston 2026 on June 30. The event brings together marketers, creators, and business leaders for a day focused on practical strategy, evolving trends, and the future of digital communication.

See you there!

Eight finalist nominations. Seven clients. Seven industries. This year’s AMA Houston Crystal Award recognition reflects something we care deeply about at Optidge: building strategies around the businesses behind them, not repeating the same formula.

From SEO and paid media to social and video campaigns, our nominated work was selected by an independent panel evaluating strategy, ex*****on, and results among submissions across Houston.

See the full breakdown of the campaigns and what this recognition means to our team and clients:https://optidge.com/optidge-earns-ama-crystal-awards-recognition-eight-campaigns-2026/

This month we’re celebrating Marie Heilborn, our Paid Social Analyst, on her 4-year Optidge anniversary.

Grateful to have her on the team, and looking forward to what comes next!

Some campaigns just change performance, but this one changed how a business sees performance entirely!

We’re highlighting another AMA Houston Crystal Awards finalist: SimplyHome.

This Paid Search campaign took on a pretty fundamental problem—ads were running, leads were coming in, but nobody could clearly tie those clicks to actual signed leases. So the work wasn’t just about optimizing Google Ads, it was about building a full connection from search to real-world revenue.

It’s a reminder that the biggest unlock in paid media isn’t always more traffic. Sometimes it’s finally seeing what your traffic is doing!