Design Lab

Most roofing logos disappear on a truck.

This one doesn’t.

For Peoples Trust Roofing, the goal wasn’t subtle.

It was visibility.
Recognition.
Confidence.

Mascot-based branding done right creates:

• Instant recall
• Strong yard sign presence
• Truck wrap dominance
• A face people remember

In local service businesses, being remembered beats being minimal.

This brand was built to show up bold and own its market.

Would this stand out in your city?

Back working with a client who took a short break…but we picked up right where we left off.

When the strategy is solid, the aesthetic evolves but the standard stays high.

For this Speed N Mingle flyer, the goal was clear:

• Sophisticated but playful
• Dating energy without looking cheesy
• Nightlife vibes without losing structure
• Clear schedule flow so people know exactly what to expect

Notice the hierarchy.
Notice the pacing of information.
Notice how the visuals support the concept, not distract from it.

This is what happens when design isn’t just decoration…it’s positioning.

Creative direction for brands that want to look intentional, not random.

Most people think design is about looking pretty.
But pretty doesn’t pay the bills.

At Design Lab, we build brands that connect, convert, and last.

Because if nobody feels anything?
You’re just adding to the noise.

🧠 Strategy first.
❤️ Then heart.
💰 Then results.

DM “REAL” to get branding that moves different.

Today is DUFF DAY!

Project: International Day!!
Client:
Location: Dream Lounge. Waukegan, Il

Event Flyer paired with Host/Birthday Templates gets more eyes on your event.

Need event promo? Hit us up today.