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The Naming Book: A Lesson in Branding from Evol Foods 11/27/2020

The Naming Book: A Lesson in Branding from Evol Foods The following Evol Foods case study is excerpted from "The Naming Book: 5 Steps to Creating Brand and Product Names that Sell" by Brad Flowers.

You Don’t Have To 11/24/2020

You Don’t Have To Let others be terrified of possible pandemics, you don’t have to. Let them fret whenever they turn on the news, you don’t have to. Let them dread being stuck at home, you don’t ha…

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