Chief Outsiders
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Over 80% of AI initiatives fail, usually because the strategy behind them is flawed.
Most companies know AI should be part of how they grow. The gap is knowing where it actually creates impact versus where it creates noise. That's an operator problem.
Chief Outsiders' fractional CMOs and CSOs work with you to define the business problem first, then identify where AI moves the needle on efficiency, differentiation, and measurable growth. Human-led decisions, AI-supported ex*****on.
Many companies that struggle to grow aren't operationally broken. They're internally focused, and that's a different problem entirely.
Ten years ago, Pete Hayes and the Chief Outsiders team built the Growth Gears framework around exactly that distinction. The research, done in partnership with UT's McCombs Business School, identified three gears: Insight, Strategy, and Ex*****on that have to work in alignment to drive real growth.
Not sequentially. Together.
The methodology is still what we bring into client engagements today. Watch Pete walk through it.
03/30/2026
Consumer brands are struggling with readiness, not marketing.
Gen Z expectations, retail control of the customer, and AI-driven change are exposing gaps in how companies actually go to market.
To ensure success, you have to build to adapt.
FREE resource to understand what that looks like: https://bit.ly/3PvnLlY
Resetting for Consumer Growth – A CEO's Guide to Commercial Readiness in Consumer Products & Services Discover how Gen Z, retail media, AI, and digital disruption are reshaping consumer markets. In this free eBook from Chief Outsiders, learn how to build omnichannel strategies, adapt your team and tech stack, and position your brand for sustainable growth.
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