Refinery Brands

Learn what’s changing in the B2B sector as companies are rumored to keep appointments virtual until 2022. Forcing an investment in digitizing the “traditional” sales cycle.

COVID-19 Forcing B2B sales into digitization - Refinery Brands, Creative Agency Traditional B2B sales processes that yield steady revenue, including many B2B industrial companies, rely heavily on face-to-face interactions. However, with limited access to in-person meetings during 2020 (and companies rumored to keep appointments virtual until 2022), many B2B organizations have b...

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