Raquel Meyer

Are you using this opportunity to drive sales?Here are a few tips from Ad Age on how brands should prepare:

𝐓𝐫𝐞𝐚𝐝 𝐜𝐚𝐫𝐞𝐟𝐮𝐥𝐥𝐲

“Marketers will need to be inventive... doubling down on social channels, facilitating shareable moments and utilizing retail pop-ups to bring the spirit”

“Be wary about appearing too celebratory since many parts of the world are still suffering from the pandemic"

𝐂𝐨𝐬𝐭 𝐨𝐟 𝐝𝐨𝐢𝐧𝐠 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬

The cost for brands to work with Olympians on a social level ranges from $10,000 to $250,000

𝐆𝐞𝐧 𝐙𝐞𝐫𝐬 𝐚𝐫𝐞 𝐟𝐚𝐧𝐬 𝐛𝐮𝐭 𝐧𝐨𝐭 𝐞𝐚𝐬𝐢𝐥𝐲 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐝

85% of Gen Zers are fans of the Olympics or are interested in the games; 53% said they are planning to consume Olympics content on TikTok; 77% said they were interested in the competition; 50% said they would be more interested in the Olympics if athletes use the games to stand up for a cause

𝐎𝐥𝐲𝐦𝐩𝐢𝐜𝐬 𝐠𝐢𝐯𝐞 𝐟𝐞𝐦𝐚𝐥𝐞 𝐚𝐭𝐡𝐥𝐞𝐭𝐞𝐬 𝐭𝐡𝐞𝐢𝐫 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐬𝐭𝐚𝐠𝐞

“Nielsen Fan Insights found that interest levels among women and men Olympic athletes are similar, unlike other sporting categories, including the NBA and UEFA Champions League, where men usually dominate.”

Source article:
https://adage.com/article/special-report-olympics/5-things-brands-should-know-prepare-olympics/2348866

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