Lopez Negrete Communications
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06/01/2026
Great to see our very own Alex Lopez Negrete representing Lopez Negrete Communications at the American Advertising Federation National Conference this past weekend in Austin, TX.
The conference brought together some of the brightest minds in advertising and marketing to celebrate creative excellence, industry innovation, and the incredible talent shaping our profession. We're proud to see our agency recognized alongside so many outstanding peers and grateful for opportunities to connect, learn, and be inspired by leaders across the industry.
Celebrating the achievements of our team and the work we create together is always worth the trip. Congratulations to everyone whose passion, creativity, and dedication continue to elevate our agency and our industry.
"No inventes."
A phrase every Latino seems to know. A phrase that can mean a hundred different things.
For the 2026 Hyundai KONA campaign, we saw something bigger in those two words: a shared cultural experience. A reaction to the unexpected. A challenge to assumptions. An invitation to think differently.
Because when you discover features like available in-car Wi-Fi, wireless device charging, a hands-free smart power liftgate, and the versatility packed into the KONA, "No inventes" feels like the only appropriate response.
We're proud of this work because it doesn't just speak to culture—it comes from culture.
And that's always where the best ideas begin.
Thank you to our partners at HMA for trusting us with this message.
05/21/2026
Most brands think they have time before the World Cup. They don't.
Our very own Alex Lopez Negrete, President & CEO of Lopez Negrete Communications, was featured in this month's edition of The Houston Ad Voice — and he didn't hold back.
He shared that LNC has navigated ten World Cups. We're currently running campaigns for FIFA global partners, official USA sponsors, and cultural participants with no FIFA patch at all. He knows exactly where brands win and where they waste their shot.
This piece is direct, specific, and a little uncomfortable if you haven't started yet. Which means it's exactly what Houston's marketing community needs right now.
Link to article in comments--
Pun intended. 🌱✨
“Rimas que pegan” is here—our latest campaign for Scotts Bonus S Turf Builder, where clever wordplay meets powerful results. Latinos have many ways to say “lawn” - and this campaign makes poetry out of that challenge!
Whatever we call our lawns - Latinos take great pride in caring for them - and we also put the work into it. Bonus S makes the whole process feel like a breeze while your lawn comes to life, while saving us money along the way.
Proudly created and produced by Lopez Negrete in partnership with the Scotts Miracle Gro team to bring fresh, fun ideas to life.
03/03/2026
Lopez Negrete Communications had quite a night to remember at the 64th Annual AAF-Houston Awards, earning 16 Gold, 11 Silver, 2 Best of Show Awards, and a Mosaic Award for Baylor College of Medicine — an incredible honor that reflects the power of the work.
From WorldFest Houston and Dos Equis to H-E-B and Baylor College of Medicine, these wins celebrate the strength of our partnerships and the seamless teamwork across creative, design, brand leadership, social media, and production that brings every idea to life. We’re proud to help our clients shine and more motivated than ever to keep raising the bar together.
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3336 Richmond Avenue , Suite 200
Houston, TX
77098
Opening Hours
| Monday | 9am - 5:30pm |
| Tuesday | 8:30am - 5:30pm |
| Wednesday | 8:30am - 5:30pm |
| Thursday | 8:30am - 5:30pm |
| Friday | 8:30am - 5:30pm |
