Marketing Refresh
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One of the fastest ways a thin team burns out is by treating every idea as a task.
In this B2B Marketing Methods Podcast conversation with Stephen Brent May and Hami Vo Arrington of One Foot Over, we talked about the classic request, “We need an email.”
The bigger question is: why?
- Does this email fit the strategy?
- Is it for the buyers that actually matter right now?
- Is this the channel that should be doing that job?
Without those answers, you’re just adding to a to‑do list. With them, you can protect bandwidth and focus on the handful of plays that actually move opportunities forward.
🎧 Check out this clip on when to push back and how to do it constructively.
06/10/2026
When your marketing team is small, “let's do more” is usually the wrong answer.
Some of the fastest wins we see with thin internal teams don’t come from new channels or bigger budgets. The results come from clarity:
- One shared plan everyone can point to
- Fewer one‑off requests, more repeatable plays
- Clear jobs for each channel so you’re not guessing
Once you have a system in place, the same team suddenly feels less overwhelmed and more confident in what they’re doing.
See how we can help your team gain confidence!
https://tinyurl.com/3nuzt2pu
Buyers don’t just evaluate what you do.
They’re quietly evaluating what it’s like to work with you.
In this clip from the B2B Marketing Methods Podcast, our CEO Terri Hoffman and Sarah Smith of Speakerbox Media talk about the “soft signals” a podcast sends to buyers:
- How you communicate
- How you think through problems
- How you address challenges
Those cues often matter just as much as your technical expertise -- especially in B2B, where relationships and trust drive long-term decisions.
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