Professional Sports Partners

Race weekend is about more than what happens on the track.

Together with the USO, we created a special interactive experience at the Coca Cola 600 that gave fans the opportunity to send messages of support and care packages to service members around the world while continuing to learn more about the organization's impact on military families.

From the first planning conversations to ex*****on at one of NASCAR’s biggest race weekends, every aspect of the activation was designed to connect fans with the USO’s mission and to provide a meaningful way to show support for those who serve.

The search is on and we’re proud to have led it. 🌟 PSP played a vital role in the Houston 2026 World Cup Talent Search, working behind the scenes to find the best dancers, singers, and performers Houston has to offer for the FIFA Fan Festival™ stage this summer. ⚽🏆