Pen and Purpose

Let’s talk email! It may not be the newest marketing channel, but it is still the MOST effective and LEAST expensive way to get your customers to buy from you. On average, brands make $36 for every dollar spent on email marketing.

But now more than ever, emails have to fight for attention, and a good subject line is the first step to getting it.

👉 Swipe for 5 psychologically-proven techniques for writing subject lines that make your emails must-reads, not must-deletes.

Don’t say it! Don’t say it!

Content is about money. 💵

That’s ok!

You should be leading your audience to a place where you can sell to them from that very first connection.

You might have other goals, but your content should lead to a payday!

When you’re planning your content, it’s helpful to flip the funnel and work backwards:
Step 1: What do I want my audience
to buy?
Step 2: How will I sell it to them?
Step 3: How will I prove its value?
Step 4: What can I exchange for
access to their inboxes?
Step 5: How am I going to connect
and gain their trust?

🔄 Flip it over. You’ve created a content strategy that leads to revenue. 🙌