S.O. Creative

📣 Customers and clients are now looking for deeper and more meaningful ways to connect with brands.

📣 They want to interact and engage with brands that have a shared set of values with.

📣 Being able to foster a sense of community increases customer loyalty, leading to higher sales and a higher ROI.

📣 Learn more by reading the article from Forbes >>>

Council Post: Creating Customer Loyalty Through Authentic Brand Engagements There are many ways for brands to create a sense of community and deepen their engagement with customers.

⭐"Advertising is only evil when it advertises evil things." - David Ogilvy

David Ogilvy was a legendary ad executive known as the "Father of Advertising."

Ogilvy founded the advertising agency Ogilvy & Mather in 1948. His work and his company revolutionized the world of advertising.

His principles, outlined in the book "Confessions of an Advertising Man," emphasize the importance of:

1. Research
2. Clear communication
3. Understanding the consumer

All three of these were extremely important in how he changed the industry.

Ogilvy's iconic campaigns include brands like:

Dove - "Real Beauty"

Rolls-Royce Rolls-Royce – "At 60 miles an hour, the loudest noise in this new Rolls-Royce comes from the electric clock."

Guinness– "Guinness is Good for You"

Schweppes- – "Schweppervescence"

Shell- "You can be sure of Shell."

His timeless insights on effective advertising continue to influence marketers worldwide.