Results Digital

Google Display Ads has the worst reputation in marketing — and for prospecting cold audiences, that reputation is completely deserved.

Bot clicks. Overseas traffic. Placements on websites nobody reads. When you use display to find brand new customers who have never heard of your roofing company, the money goes straight down the drain. Marketers have been burned by it enough times to know better and they're right to warn you away from it.

But here's what those same marketers miss.

For retargeting — for going back after people who have already visited your website or landed on one of your pages — display is the most powerful weapon in your entire marketing stack.

It is not a prospecting tool. It is terrible at finding potential roofing clients who don't know you exist. Don't use it for that.

But the homeowner who watched your video, clicked over to your site, spent four minutes reading your roof replacement page and then closed the tab to go make dinner? Display will follow that person everywhere they go online. Gmail. News sites. Sports scores. Google Maps. Over and over again until your name is the first one that comes to mind when they're finally ready to make a call.

Same tool. Completely different use case. Completely different result.

Prospecting — terrible. Retargeting warm website visitors — nothing beats it.

After a homeowner leaves your website, Google Display follows them everywhere.

Gmail. Their favorite news site. Sports scores. Google Maps. Whatever corners of the internet they disappear into after closing your tab — your roofing company shows up there. Over and over again. Same face. Same brand. Same company.

Not once. Not twice. Until your name is the one that pops into their head when the ceiling starts dripping and they're finally ready to make a call.

That's what display retargeting actually does. It doesn't find new strangers — it refuses to let go of the warm prospects you already paid to reach. It keeps your brand at the top of their mind through every distraction, every delay, and every "I'll get to it later" moment until later finally arrives.

The homeowner who watched your whole video and almost called you three weeks ago? They've seen your ad seventeen times since then. When the ceiling starts leaking at 9pm on a Tuesday, there's only one roofer they're thinking about.

That's you.

If we haven't met yet — my name is Preston, and this is Results Digital.

We are the leading digital marketing agency exclusively for roofing and exterior contractors in the United States. We only work with one client per market, so once we take on a roofer in your area your competitors can never hire us. If that's something your company needs, there's a link in the description to book a free strategy call and we'll see if it's a fit.

And if you get to the end of this video and found it helpful — hit the like button and subscribe for more roofing and exterior marketing content every week.

Now let's get into it.