Big Dipper Creative

Pet portrait commission for an upcoming wedding. Moe and Jack are so cute! 🥹

You won't find any mice during your stay at the Black Cat Motel.

Sneak peak of a new project. Any guesses what it's for?

Good morning! Over the weekend, I was digging through files from old projects. During rebrands, there's a lot of ideas and sketches that don't quite make the cut for the final product for one reason or another. It doesn't mean it's "bad"; it just means it wasn't quite the right fit.

This carrot and color palette didn't make the ideation phase of the rebrand process and has been living in my mess of files ever since. I wanted to dust it off and share it with you because I think it's important to talk about the "reject" ideas and the design process.

Design, particularly brand systems and logos, are meant to serve a purpose. Does it attract your target audience? Is it clearly your business's voice and personality? Is it economical to reproduce across marketing materials? If not, it's not the right solution, no matter how cute it is. It's important to ask these questions early and to have concrete goals for your brand's visuals.

If you're interested in custom designs or illustrations, fill out our custom design form to start the conversation! https://www.bigdippercreative.com/custom-design-quote