Keyla Designs

Some brands smell like vacation before you even light the wick, and is that brand 😍

When Thanie first came to me, she didn’t need just a prettier label. She needed her visuals to finally reflect what customers already experience: fine fragrance, handmade care, and a story rooted in St. Lucian heritage.

The project goals were:

✅ To make the brand feel premium at first glance (so new customers trust it fast)
✅ Turn the story into a visual system (culture, color, nostalgia, escape)
✅ Build a look that’s wholesale-ready across packaging, web, and socials

What I designed to bring it to life:

💖 A refined, heritage-forward identity that balances luxury and vibrancy
💖 Custom details inspired by St. Lucia (madras pattern, hand-painted motifs, island symbolism)
💖 Packaging and visual direction that makes the “olfactory escape” visible before the first inhale

Because your product can be incredible and yet your branding can still be holding it back. But when the outside matches the experience inside, people hesitate less when they buy.

If you’re a product-based, women-owned business whose brand needs to catch up to its growth, join my waitlist. Link in bio💌

5 years feels kind of surreal to say out loud.

I’ve been thinking a lot about how none of this looked the way I imagined at the beginning🙈 not in a bad way, just different.

I didn’t have a big plan or a clear vision of where this would go. It really just started with me liking design and following that.

And I think what surprised me the most is how much this became about other people.

Every client, every project, every story I’ve been trusted with, that’s what shaped the way I work now. That’s what gave meaning to what I do.

It was never just me sitting and figuring everything out on my own. It was conversations, feedback, support, people trusting me, people guiding me.

Even the things I’ve invested in behind the scenes like coaching, strategy, learning, all of it added up over time.

So if anything, this is just a thank you.

To my clients who trusted me with something that matters so much to them.

To the people who supported me, encouraged me, or even just followed along quietly.

It all meant more than you probably realize🥹🫶🏼

And if you’re at the beginning of something right now, and it doesn’t feel big or clear or “figured out” yet, that doesn’t mean it won’t become something meaningful later.

Sometimes it just starts small, and grows through the people you meet and the work you do.

I’m really grateful I kept going 💖