Basic rules for creating a corporate identity

Stamps and cliches

How to create a good logo

1. Suppose you have already listened to your client and the terms of reference are in your hands. To begin with, it is worth studying the logos of competing firms in this market segment. This is necessary in order to understand what techniques have already been used, and to do something completely different from what is already there (we remember that an identity is not just for nothing, but a tool in the fight against competitors). Most often there are a couple of main competitors, so we must also take into account the colors, because we do not want to get lost in the background of the rest.