Aloha Friyay

Just a kid and his favorite SURF hoodie. Thank you for sharing! ✨🤙🏽
Hoodie weather is coming soon! Grab one for your keiki and get 20% off this Labor Day holiday. Sale ends 9/11.
Code: alohafriyay

If there's no rain, there's no rainbows. Sometimes, the most beautiful things in life come with challenges. Like raising kids 😂

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Our Koloa rash guard, featuring a palaka print on the sleeves to match our Koloa swimsuit. It reminds us of childhood summers in Koloa visiting our grandparents who worked the first sugar plantation in Hawaii at the Old Sugar Mill of Koloa. Spending all day in the waves at Mahaulepu beach, going mudsliding in the afternoon, and then family dinners with grandpa in his palaka shirt.

Happy Mother's Day to all the mothers out there. "We are born of love; Love is our mother." - Rumi. Help remind your little kooks to love you back in our Love Your Mother t-shirt.