Now or Never Travel

Does travel feel more expensive right now? It's not your imagination, and it's not one thing.

Demand at the top end of the market has grown considerably. More travelers competing for the same number of genuinely excellent hotels, private guides, and limited-access experiences means pricing has moved in one direction.

International premium cabin pricing has shifted significantly since 2022 and hasn't come back down. The windows where pricing softens are shorter than they used to be. Then there's the currency piece. A strong dollar helps in some markets and doesn't in others. Knowing where and when it matters is part of the planning.

What this means practically: the travelers who get the most out of their budget right now are planning further ahead, staying flexible with timing, and being strategic about where they spend well versus where it doesn't change the experience.

If you're trying to make sense of what a trip should actually cost right now, I'm happy to walk through it with you.