Somerled Designs

This Mineral Bluff STR was designed for families and couples seeking a stay-in escape centered on connection and play.

Somerled’s design strategy introduced a hot tub, game room, fire pit, outdoor seating, and a curated selection of indoor activities, creating a well-rounded amenity set that supports both lively gatherings and relaxed downtime.

Proof that good amenties = Great revenue.

Projected annual revenue increased from $35.5K to $115K
Occupancy increased from 48% to 58%
ADR increased from $203 to $534

Chattanooga has a feeling, mountains close enough to touch, a river that sets the pace, a city that moves a little slower on purpose.

Ikonick Living on Hedgewood was designed to live inside that feeling, not just sit near it.

Earthy tones. Layered textures. Soft modern lines that borrow from the landscape instead of fighting it. Every detail here was chosen to feel curated without feeling staged, a home that’s as comfortable to settle into as it is beautiful to photograph.

Happy Birthday Somerled 🎉

Four years ago, two friends looked at the STR market and saw something everyone else was missing: great design should work as hard as the investor does.

Somerled started at a Fort Lauderdale Airbnb, with Bri and Jordan doing everything themselves.

Fast forward to today: 65+ people on our team, 1,500+ properties designed across all 50 states, and clients averaging a 30-50% jump in revenue after working with us.

What started as a phone call between friends is now the largest STR design company in the country.

To every client, every investor, and every home that trusted us with their vision, thank you!