Media Placement Services

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The future of performance TV is here and it is finally measurable 📺

At this year’s IAB NewFronts, Comcast Advertising introduced Outcomes+, a major step toward solving one of the industry’s biggest challenges: proving the true impact of TV and streaming across the full funnel.

For years, TV has driven performance but has not always gotten credit for it.

That is changing

With Outcomes+, Comcast is combining:
• Deterministic first-party data from 30M+ households
• AI-powered activation tools 🤖
• Advanced attribution partnerships
• Premium inventory across linear and streaming

The result? Full-funnel visibility from awareness to conversion across screens 📊

Even more interesting is the new partnership with Amazon Ads, unlocking access to Prime Video inventory for SMB and local advertisers. That is ~200M monthly ad-supported viewers now within reach, bringing enterprise-level scale to more brands than ever before.

A few signals this move is worth paying attention to 👇

→ AI is becoming central to audience discovery and media planning
→ Attribution is evolving beyond last-click with partners like Mastercard, DISQO, and Dynata
→ Programmatic is extending deeper into premium TV via platforms like FreeWheel

The bigger takeaway:

We are moving into an era where TV and streaming are no longer just awareness channels, they are accountable performance drivers 🔥

And for marketers, that means:
Smarter planning
More precise targeting 🎯
Clearer ROI

The gap between digital and TV measurement is closing fast.

Curious how others are thinking about full-funnel attribution in streaming. Are you seeing this shift in your campaigns yet?

https://bit.ly/42vHyVE