Influx Data Solutions LLC

What Is Email Subject Line

The subject line is often left until the last minute and doesn’t have a lot of thought put into it. Using an attention-grabbing subject line, however, is always one of the best ways to achieve high email engagement levels.

Many workers receive hundreds of emails a day, and many of these will often go unnoticed. The subject line is one of the first things a recipient will see, so yours must be the one that stands out and catches their attention.

the key to a catchy subject line is one that quickly and descriptively summarizes the nature of your email in as few words as possible. However, don’t make it too short. You’ll ideally want to make your subject line between 30-50 characters.

DO’S

Personalize

The email with a personalized subject line is 22% more likely to be opened

Add pre-Header Text

Your pre-header text is an extension of your subject line. It’s often used by a pre-screening tool to decide whether or not they’ll open your email

Use keywords

Keywords that convey a sense of urgency perform best in the Subject line: Be sure to place these at the beginning in case they get cut off.

User a Familiar sender email

Most people hesitate to open emails from an unfamiliar sender.

Use Action Verbs

The actionable subject line will inspire people to click on your email by instilling urgency and excitement.

Make People Feel Special

The right phrasing can make your recipient feel special, enticing them to open your email

DON’ TS

Be Spammy

Based on your subject line alone 69% of email recipients will report email as spam

Write in call Caps

All Caps can trigger spam traps and land you in the junk folder more than 85% of email recipients prefer all lowercase subject Line

Use Frivolous keywords

An email including the word “newsletter” in the subject line saw an 18.7% decrease in open rate

Make False Promises

No one likes to open up an email and find out that the subject line has nothing to do with the subject matter

Recycle Subject lines

Don’t hash the same subject every week or month. If your audience sees the same thing over and over, they will keep scrolling

Use Symbols

These may increase the probability of your email being opened, but they have not been shown to increase clicks