Jason Shaffer Group

Having deep data on a client's organic search performance is what allows us to make critical, informed decisions. Case in point: from December to March, we increased top-3 keyword rankings by 200–250+ keywords, all with measurable, high-impact search volume.
The chart below shows that steady climb in action. This is what data-driven SEO looks like.

Heads up for business owners: be careful with AI-generated content on your website. We're seeing it over and over: AI content gets indexed, performs well for a few weeks to a few months, then completely disappears from Google. They're getting aggressive about it.

Beware the “GEO” (Generative Engine Optimization) pitch. It's a made‑up term used to repackage basic SEO and justify inflated fees for so‑called AI search optimization. There’s no secret switch for ranking in chatbots, LLMs, or AI search; search engine optimization is still search engine optimization, and common AI platforms aren't search engines; they utilize search results from popular search engines.

Last week, Google implemented a new change to search results, removing the ability to display 100 results per page. While it doesn't seem like a big deal on the outside, it's ruined search/keyword tracking tools - and the worst part is that they're still down as developers work to implement working fixes to adjust to the new change.