Pavone

We’ve said it before and we’ll say it again, shoot days are the best days. Also the busiest days. We’ll share the finished product when it’s ready.

The Pavone Group team is tracking 45 ads in the Big Game and 32 of them (71%) have been pre-released and are up on the SpotBowl site for voting. 32 of them (71%) also feature a celebrity. Only 2% of them feature a talking baby.

Stop by SpotBowl to cast your vote: www.spotbowl.com.

The newest SpotBowl feature? Predictive analytics. The data scientists at Pavone Group have created a proprietary algorithm that analyzes each spot to determine which commercials will be effective and whether that commercial will perform well in polls like ours.

This story comes from our account strategist, Colleen Chase. She, like many in our Philly and Harrisburg offices, are a little superstitious when it comes to the Phillies’ success this postseason. Is the lucky crystal the reason for the Fightin’ Phils’ winning ways? Maybe, maybe not. But just in case, if the Phillies’ groundskeepers are reading this, leave the crystal alone, okay?