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AI search is certainly not a fad, which means AI SEO is more vital now than it’s ever been.

According to our research, home services leads now convert 48.56% of the time when referred by Gen AI channels — compared to 33.53% when referred by traditional search results.

Granted, search engines provide a much larger share of website traffic than generative AI, but the conversion rate is strong.

That means if you decide not to bother optimizing for AI responses, you’re basically deciding to throw away leads.

Those numbers just keep getting bigger, by the way.

From 2024 to 2025, the home services industry saw huge YoY growth in Gen AI traffic — in Q2, for example, Gen AI traffic was a whopping 3,075% higher than the previous year. And AI traffic will likely keep growing as more and more people adopt it. 📈

Given all of that, if you want to keep the traffic and conversions flowing, we’d strongly suggest investing in solid SEO and AI SEO strategies for your home services business.

If you want a closer look at that data, just check out the comments for the link to the full study! 👇

https://buff.ly/B8UKZgU

The wait is over — ChatGPT has officially launched its self-serve ad portal, meaning businesses can now have ads appear in front of the leading AI tool's audience.

ChatGPT Ads Manager is currently available to U.S.-based businesses, as well as OpenAI partners. Ads will appear in front of Free and Go tier users in the U.S., Canada, Australia, and New Zealand.

If your company wants to start advertising with ChatGPT, you'll have to go through the sign-up process, which includes a verification of your business.

The verification process may take time, especially with current demand levels. But once you're in, you can start creating campaigns.

Get all of the details on this new launch and more on our website (link in the comments)!