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What’s one method of opening the communication loop with your customers that you may not be using? Welcome to the resurgence of live chat. See the CMO.com article by PwC’s Andrea Fishman. http://pwc.to/QXtHSz

Talking Up Live Chat To Drive Conversion CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leadi...

Which five behaviors can help maximize the value of digital investments? Explore what 1,500 respondents said in our 6th Annual Digital IQ Survey. http://pwc.to/1o23PQn

The PwC 2013 Global Digital IQ Survey: Digital Conversations and the C-suite How are successful companies using technology as a catalyst for growth and competitive advantage? PwC’s 2013 Global Digital IQ Survey unlocks the critical IT trends.

Marketing at the speed of agile: A CMO’s guide to applying agile methodologies to transform marketing. http://pwc.to/agilecmos

Marketing at the Speed of Agile Marketing planning and ex*****on is being redefined by the quickening pace of business and the need for executives to respond to larger forces shaping business. Programs that take months to build and budget for can be rendered irrelevant before they even launch. To increase speed and responsiveness,...

Transform content from a production task to a marketing differentiator. Learn more in Andrea Fishman’s CMO.com column: http://www.cmo.com/content/cmo-com/home/articles/2014/2/13/_4_steps_to_make_you.html

4 Steps To Make Your Marketing Content A Strategic Asset Most organizations struggle with content. From keeping it fresh and accurate to making sure it supports multiple audiences, content can be one of the biggest daily challenges a marketer faces. Add in translation and device-specific content, and you could have a real mess on your hands.

Wearable tech is being adopted by B2B enterprises at startling rates. Learn more in Andrea Fishman's IDG Connect column: http://pwc.to/1i6ZrNm

IDG Connect – Wearable Tech & The B2B Landscape Businesses are discovering opportunities to utilize wearables to enhance core business processes, but what are the benefits of wearable tech?