Fanatically Digital

Google Ads just expanded New Customer Acquisition with "Prospect Mode" targeting users who have never searched for, engaged with, or visited your site. Think cold prospecting, automated by Google. For SMBs trying to grow beyond their existing audience, this could be a game-changer if the targeting actually delivers. We'll be testing it.

https://ift.tt/7UWcD6p

Google Ads New Prospects Mode Google Ads has expanded New Customer Acquisition with a new feature called Prospect Mode. Prospect mode also targets brand-unaware users, Google said. Those prospects who have not searched for, engaged with, or visited your site. Some call them cold prospects.

The PMax vs. separate campaigns debate continues. This Ask A PPC breakdown examines when Performance Max drives better efficiency and when you need the control of standalone campaigns. Our take: for most SMBs, a hybrid approach works best, PMax for broad reach, dedicated Search campaigns for your highest-intent keywords.

https://buff.ly/tR5cBK1

Is Performance Max Actually Better Than Running Separate Campaigns? - Ask A PPC Is Performance Max better than separate campaigns? Learn how budget, control, and account structure should shape the right decision for growth.