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❗Three Reasons to Install Facebook Pixel on Your Website❗

If you haven’t installed Facebook’s pixel on your website, you are missing out on really important information from your customer audience. If you don’t know what Facebook Pixel is, it’s kind of like Google Analytics - but tailored for Facebook.

Here are 3 really good reasons to install Pixel now. There are many more ways to use Facebook Pixel of course, but these three tools will deliver benefits very quickly.

Things you can do when you have Facebook Pixel installed on your site:

1⃣ Create a Custom Audiences
Custom Audiences enable you to target ads to people you already know such as people who have interacted with your page (likes) and people who have signed up on your email lists.

2⃣ Retarget Custom Audiences
For example, create a re-targeting ad that is only shown to people who have viewed your product catalog, or an engagement ad to people who have signed up for your email list.

3⃣ Create Lookalike Audiences
Lookalike audiences are new audiences that are based on your custom audiences. These are entirely new people who share similar attributes as those in your custom audiences.

For example, you can create an ideal audience based on people who have bought from you!

Now put it all together and build new audiences from your existing traffic. These are the same types tactics that major brands with big budgets are using and you can do this too without spending a bunch of money.

The possibilities for using these tools are massive - but the only way to get these advantages is to start now.