Bummer + Lazarus

There may be a lot of terms you're not familiar with when you start working with a social media manager or agency. Here are a few to get you started.

SMM — social media manager.
KPI — kep performance indicator.
Copy — written words used in descriptions, graphics, websites, etc.
Channels — platforms, outlets, apps… where the people are!
Campaign — a large marketing effort for a specific goal, event, or product.

Any terms you've always wanted to ask about but were too afraid? Ask in the comments, we'll reply to all your questions!

Here's some marketing terms for you.

When working on most marketing campaigns you'll hear people use the terms — paid, earned, and owned media.

Paid media means advertising, anything you pay for in your campaign.

Earned is influencer campaigns, interviews and features by other outlets, posts on other channels you don't own, people talking about you.

Owned is any channel you own and it costs nothing to publish on.

Having a healthy balance of strategy across paid, earned, and owned "buckets" will help balance your social media strategy.

Here's four steps to crush your social media in 2023. ⚡️

Strategize — Come up with 4 types of posts for each week. We're going to focus on Inspiration, education, engagement, and a Call to Action type post.

Brainstorm — write down 4-6 ideas for each type of post. Fill your week with a good mix.

Delegate — delegate to your team and TRUST them to take the lead

Listen — Make sure you spend time watching how people engage with your content and what they're saying back to you.

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