GInI - Global Innovation Institute

A single brilliant thinker doesn't change the world. A brilliant thinker who gets 10 to 40 people to spread the word does.

In this clip, Susan Lindner, Founder & CEO of Innovation Storytellers, dispels the myth of the lone genius. As innovators, we can't create a story only we can tell, because the moment it depends on us alone, the innovation dies.

The best innovation storytellers get other people to tell the story for them.

So think about the innovation you're working on: who are your early adopters? Who will carry the message on your behalf?

Watch the full webinar: Link in bio

Your best ideas won't spread on logic alone. They spread on emotion.

In this clip from our latest webinar, Susan Lindner, Founder & CEO of Innovation Storytellers, breaks down the science behind why stories stick: it's the feelings that make an idea stay with people and keep moving through an organization.

We're taught to leave our emotions at the door when we start our first job. But emotion is exactly what gets people to act. Hollywood knows it instinctively. Innovation leaders can learn it too.

Watch the full webinar: Link in bio