Th3 KCAD XR Lab

Happy to be back working in our lab space! If you look carefully, you can see a sneak peek at a project currently in progress on the back wall... can't wait to share more info soon.

Photo Credit: Joan Sechrist

Psychological principles are used by designers to make the decision-making process easier for users. These principals are staples in 2D UX/UI design, but few are in the conversation in the world of XR. Lab Alum Zackary Bennett takes a look into how applying these principles to can create better overall experiences for users: https://bit.ly/2GQ40mc

We're always excited to tackle new challenges in designing XR solutions, here's a peek into our on-site visit at Trendway Corporation last week as we set the groundwork for an immersive virtual experience that will help bring their working showroom to life!

Photo Credit: Joan Sechrist & Mary Kate Murnen

Mia Wallace is currently pursuing a second degree in graphic design at Kendall College of Art & Design to complement her Bachelor of Science in advertising management and public relations from Michigan State University. With a background in marketing and strategy, her approach to design is guided by research and fueled by her love for a beautiful color palette. When she’s not designing, you can find her making kombucha, snuggling with her two cats, or hiking up a dune in Northern Michigan.

Meet our whole KCAD Lab team: https://bit.ly/3omScJd

For the first time in 20 years, Pepsi didn’t run an in-game Super Bowl commercial. This year Pepsi shifted away from the traditional and into the digital, read the full article by Th3 KCAD XR Lab intern Mia Wallace to see how Pepsi used to immerse their audience and reshape what brand engagement can look like: http://bit.ly/3uuCoH5