GrowthBot

Customers usually don’t make the first move. Many don’t even know how to make the first move.

Heck, if you had waited for customers when you first started in the Real Estate business, chances are you wouldn’t be where you are today. This is where the DM comes in.

It’s that little extra nudge of, “Hey, I saw that you were thinking about selling. I’ve sold x houses in your neighborhood this year and would be happy to give you my thoughts on the neighborhood, and your house. Let me know if you want to chat.”

You can’t sell someone if you don’t ask for the close, and with real estate, you need to sell them on YOU and what you can do for them first.

**Promote the town, not just the house**

Homebuyers want to know the good, bad, and ugly of each town to which they're considering a move. Yet, most real estate ads simply give buyers basic demographic statistics and perhaps some flowery language about the area. Instead, use your social media ad to provide potential clients a far richer understanding of the markets you serve, letting them know the pros and cons of each neighborhood.

(source: https://blog.hubspot.com/blog/tabid/6307/bid/5911/social-media-dos-and-don-ts-for-realtors.aspx)