Serna Social

The latest on the blog from CEO Sue Serna:

📣📣📣 On this episode of Sue's Soapbox: This morning’s Social Media Today, LLC newsletter featured a really interesting – and eyeroll-inducing – headline: “Meta Touts Detection Efforts Ahead of Anti-Scam Summit.” Essentially, ahead of this big summit, Meta has released some figures to “prove” that it is doing something to combat the rampant scam ads all over its platforms. This, of course, would have nothing to do with last month’s positively astounding Reuters reporting that Meta knew about the rampant scams and in fact was set to make 10 percent of its 2024 revenue from scam ads.

This is a classic example of a social media platform cherry picking numbers that make them look good. It's also a classic example of trying to demonstrate progress while not really making much at all. Bottom line, Sue is not impressed -- and I hope you will take the time to read my full post about why these numbers aren't as impressive as they may seem at first.

➡️➡️➡️ Read it here:

Meta’s new scam prevention claims: Sue is not impressed — Serna Social This morning’s Social Media Today newsletter featured a really interesting – and eyeroll-inducing – headline: “Meta Touts Detection Efforts Ahead of Anti-Scam Summit.” Essentially, ahead of this big summit, Meta has released some figures to “prove” that it is doing something to combat ...