Inbound AV

🔎 Your Instagram posts are now indexed by Google, meaning your instagram content could now appear in Google search results.

This is a huge opportunity for brand visibility. Here's how to take advantage:
⚙️ Check settings to make sure you have a public, professional account
✍️ Optimize your post keywords, alt text, file names, etc. so your content works for both the Instagram algorithm and Google's search engine.
💡Think about search intent (what your audience would type into google) when crafting your post captions and descriptions.

‼️ B2B marketers: If you've been ignoring Instagram in your content strategy, it's time to rethink. This change adds new value to Instagram content for businesses who may not have prioritized the platform in the past.

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🔄 Quality in = quality out.

With LLMs increasingly training on AI-generated content, we run the risk of creating a feedback loop that makes models less reliable.

It raises a bigger question––not just about how AI learns, but how we do.

If businesses and individuals rely too heavily on AI without grounding it in real-world insight, we risk dulling our own thinking.

The takeaway:
✅ Use AI as a tool, not a crutch.
✅ Ground your prompts in real-world, human-created input
✅ Balance automation with critical thought.
✅ Stay grounded in firsthand experience.

Smart input leads to smart output on both sides of the screen.

🔑A key step for ranking in Google's AI Mode and AI Overview: Schema markup

🚀Along with optimizing the content itself, schema markup will boost your website's visibility for Google's AI-powered search features.

❓What is schema markup and how does it work?
Schema markup is code added to your site's HTML that makes it easier for search engines to understand the content on a web page.

🤔Why is it important?
Even well-written, informative webpage copy might be ignored by a search engine if schema markup is missing. WITH schema markup, your page stand a higher chance of appearing as trusted sources in Google's AI Overviews for searches relevant to your business.

🎧 Check out InboundAV's latest podcast episode to learn more about proper schema markup for AEO visibility.

LINK IN COMMENTS

With regulations on AI up in the air, it’s more important than ever to protect your personal data when using AI.

➡️ One thing you can do right away is block LLMs from using your data to train their models.
⚙️ Opt-out choices are typically available under settings.

Check out the latest episode of Accelerated Velocity to learn about the changing landscape of AI regulation and more tips on preparing yourself and your business.

🎧🔗 Link in comments

The latest episode of Accelerated Velocity dives into the rise in AI Hallucinations–what's causing them, examples, and how to respond.

Give it a listen with the link below 👇👇

📃🖊️ Here's how you can use NotebookLM's URL feature to improve your website.

After inputting your company's URL into NotebookLM, you'll have a few options. NotebookLM works with the content on your site to understand your core service offerings, industry, brand voice, and more. With this, you can:

⁉️ Generate FAQs – while this won't be a ready-to-publish list of FAQs, it's a great way to identify what questions your website visitors might have. It can also help you identify knowledge gaps in your website content to strategize new web pages, knowledge base articles, and blog topics.

🔆 Improve brand identity – generate an info brief or audio overview. The podcasting feature provides an in-depth discussion on your website and brand.

A beta feature even lets you join the audio–having a conversation with two "hosts" with the ability to ask questions about their interpretations of your brand.

If the information you get back from NotebookLM does NOT match your own understanding of your brand, this is valuable information that can help you pinpoint areas where your website may not represent your business to the full extent that you want it to.

Ask yourself: Are the key details in the brief or audio overview focused on the correct services and industry terminology for your business? If the answer is no, it might be time to improve the structure and content on your site.

⭐ Bonus–sales rep can scan prospect's websites to prep for calls:
Use the brief feature to quickly familiarize yourself with a prospect's business.

Try the study guide feature, which will provide a list of quiz questions and answers about your prospect's business. This is a great way to quickly identify your prospect's core service offerings, industry, and business needs to feel prepared for upcoming calls.

Marketers and sales specialists–what other tools from NotebookLM or similar platforms are a must-have?

ChatGPT's latest updates mean a more personalized approach to search results when you conduct a web search on the LLM. With many AI-driven search features trending away from page 1 of traditional Google search results, there are massive opportunities to get your brand discovered and seen by your audience.

Check out the latest episode of the Accelerated Velocity podcast, where we dive into this and more in the world of AI, SEO, and business development.

👇Link in comments to listen

Ethics are crucial as our relationship with AI continues to develop. Don't miss this week's episode of Accelerated Velocity, where we dive into discussions on responsible AI use.

🎧🔗Link in bio to listen

Plus, a look at Gemini 2.5 Flash’s new processing update, and a discussion on how to safeguard your business from AI failures 😳