MailCon

Panel Spotlight💡The Future of Email: Trends Shaping Deliverability, Engagement & Performance

Email is far from dead; it’s evolving. And the next chapter belongs to those who can adapt.

🗓️ Sunday, August 3 | 3:15–4:00 PM EDT
📍 The Forum

Join a powerhouse panel of industry leaders as they explore the forces reshaping how we send, land, and engage in the inbox:

🎙️ Moderator: Hank Hoffmeier, Director of Operations, Kickbox
👤 Lisa S. Jones, CEO, EyeMail, Inc.
👤 Lucky Kannan, Email Deliverability Lead, Zoho
👤 Michael Batalha, CEO, Emercury

ℹ️ Whether you're a brand builder, marketer, or email tech leader, this panel is your signal to rethink what’s next.

💡 Speaker Spotlight: Kevin Vaudry, Sr. Director of Sales & Marketing at Campaigner

Everyone talks about growing their list, but few talk about growing it the right way.

Kevin Vaudry teams up with Brian Minick, COO of ZeroBounce, for a tactical fireside chat on what it really takes to scale your email program without sacrificing deliverability, engagement, or brand integrity.

🗓️ Sunday, August 3 | 2:00–2:30 PM EDT
📍 The Forum
Session: Smart List Growth Meets Smart Sending: Email Best Practices for Scalable Results

Together, Kevin and Brian break down how to combine thoughtful list growth with deliverability-first sending practices that fuel sustainable success. Expect insights on:

✅ The difference between fast list growth vs. smart growth
✅ How to evaluate new subscribers before you ever hit “send”
✅ Hygiene and validation tactics to protect deliverability
✅ Metrics that actually matter for list health and inbox placement

📬 Whether you're scaling or cleaning up your lists, this session is your blueprint for better sending.

Grab your tickets: https://hubs.la/Q03xK31x0

💡 Speaker Spotlight: Nina Schlueter, Online Marketing Manager / Deputy Head of Marketing & Sales at Home Instead Germany

How do you keep 170+ franchisees aligned and empowered to localize their message? Nina has answers.

Join us for a behind-the-scenes look at how Nina helped transform Home Instead’s Germany-wide franchise communications—from a static quarterly booklet into a flexible, data-driven B2B2C email platform.

🗓️ Sunday, August 3 | 1:30–2:00 PM EDT
📍 Hub One
Session: “From Booklet to B2B2C: Crafting a Centralized Franchise Communication Engine”
🔥 Fireside Chat with Bjoern Koester, Founder & CEO, Webstrategy GmbH

In this session, you’ll learn how Nina and her team built a modern content engine that scales across 180+ locations—without sacrificing franchisee autonomy. Expect real insights on:

✅ Structuring decentralized workflows
✅ Integrating data into content ops
✅ Balancing brand control with local flexibility

If you’re tackling multi-location marketing or growing a franchise model, this session is your playbook.

Grab your tickets: https://hubs.la/Q03xK1F00

Unwind. Connect. Elevate.

The MailCon experience doesn’t end when the sessions do. Join us for the MailCon Mixer at Ascent Lounge NYC for an exclusive night of cocktails, skyline views, and meaningful conversations with fellow industry leaders.

🗓️ Sunday | 8:30 PM – 1:30 AM
📍 Right after the one-day deep-dive MailCon event
🎟️ Tickets are sold separately or as part of your all-access pass (Grab them here: https://hubs.la/Q03xJJHr0)

Come for the drinks. Stay for the connections that move your business forward.